What is Digital Marketing?

What is digital marketing? Is it the same type of marketing that we are all familiar with like sales and promotions? What is the difference? – These are just some of the questions that we answer on a daily basis to those who do not know what digital marketing really encompasses. Digital marketing is referred to as the practice of using digital channels to deliver advertising. Digital channels such as search engines, social media, website, email, and mobile devices. Almost every company on the planet now relies on digital marketing to promote their company and services. What does every person on earth use at least once a day on a computer? Google! Companies have to cater around search engines and use the best digital practice to deliver to their target market. Digital marketing does encompass a whole new realm of marketing, and most companies utilize a marketing company to manage all the digital data.

Here are the top 4 components of digital marketing that you should familiarize yourself with. In order to properly use these components, you have to be able to research and test each component that you feel is necessary for your marketing efforts:

Search Engine Optimization (SEO) : SEO is the practice used to optimize content which the user sees, as well as, search engines to rank you higher when users search for a particular keyword that relates to your company. By being able to add keywords and keyword phrases to your SEO metrics, you can drastically increase your search appearance when used properly.

Search Engine Marketing (SEM) : SEM is best known for paying for advertising. Just like the way that SEO uses keywords, and your pages rank accordingly to what keywords you implement in each page – with SEM you pay for keywords you want to advertise for and receive first-page results. This is the easiest way to rank at the top and on the first page, but it is also very costly.

Content Marketing : Content marketing is the most effective way to reach the target market. It has been proven that having the right content can be one of the most effective forms of digital marketing in order to produce leads. Having the right content also ties into SEO as will help your pages rank higher for certain keywords that are used in the content.

Social Media Marketing : Social media marketing is the most effective form of marketing in today’s world. Almost everyone on the planet has some sort of social media account, and companies can now advertise by promoting themselves on social media platforms. The more of a following that you create on social media channels, the better promoted and recognized your company will become.